A competition with shaker strokes. Since 2015, the Lady Amarena contest organized by Fabbri 1905 is the only international event reserved for mixology professionals. The last edition, at the Arena del Sole Theater in Bologna, saw Linh Nguyen, 34, born in Berlin, but of Vietnamese nationality, triumph over 14 competing bartenders, arriving from three
To make the award-winning cocktail you need 5 cl of Marendry (the Casa Fabbri bitter), 2 cl MixyBar almond milk, 2.5 cl lemon juice. Shake, filter finely and complete with Mediterranean Tonic. As a garnish a lemon peel and Amarena Fabbri.
The day was an education in spectacle, orchestrated by the “master of the shaker” Bruno Vanzan, multiple champion of the flair bartending world, but also an occasion to reflect on the new trends in drink mixing.
The world of mixology is currently going through an epoque-defining time of change straddled between the tradition of a predominantly male domain and the hailing of new female talent, and a more moderate and conscious approach to drinking able to attract a wider audience. And it was precisely with the velvety bittersweet flavor of “Home Sweet Home” that Linh convinced the jury. The cocktail is made up of 5 cl Marendry (the Casa Fabbri bitters), 2 cl MixyBar almond milk, and 2.5 cl lemon juice. Shake, finely strain and complete with Mediterranean tonic. Add a lemon zest and a Fabbri Amarena as garnish.
This company’s story is one of the most beautiful that Italy can tell. It all started in 1905 when Gennaro Fabbri opened the “Premiata Distilleria G. Fabbri” distillery in Portomaggiore, in the Province of Ferrara. But it was his wife, Rachele, who came up with the famed recipe for “marena with fruit”, which gained immediately popularity in 1935 when the family purchased Bar Centrale in Bologna, opposite the Sala Borsa library. Open 24 hours a day, it was the preferred meeting place of business men and young revellers who entertained themselves with the liquor, syrups and ice creams on offer.
It was his wife, Rachele, who came up with the famed recipe for “marena with fruit”, which gained immediately popularity
Gennaro had a great knack for business and marketing. He made his products unique, with clear and recognizable labels. It was also he who conceived of the “iconic container”, a special crock for the star product, the amarene, with Riccardo Gatti, a well-known ceramic artist from Faenza, being commissioned for the final design.
Inspired Middle Eastern art with blue floral motifs on a white background – very much in fashion at that time – the pleasure of holding onto it remained, even when the last amarena had been eaten. But above all, it is still today a distinctive icon for the company, together with glasses, trays and syrup bottles with lengthened profiles. All collectible items.
Today Fabbri is a family-owned holding company, already in its fifth generation, which distributes more than 1,300 products including kosher and halal ranges, in addition to vegan, gluten-free and lactose-free ranges
Fabbri was also one of the first protagonists on the television advertising show Carosello. With his “Salomon the Plump Pirate” character and other comic sketches, the company established itself as a household name from 1957 onwards. The first semi-finished products for artisanal ice cream were launched in the early 1950s. Another important step was taken in 1970 when Fabbri brought its dessert toppings into the homes of Italians.
With its four “historic business trademarks of national interest”, today Fabbri is a family-owned holding company, already in its fifth generation, which distributes more than 1,300 products including kosher and halal ranges, in addition to vegan, gluten-free and lactose-free ranges. Its products are sold in more than one hundred countries, with ten associated companies, from New York to Brazil, Shanghai to Canada, to name just a few. But the trademark is faithful to its origins: G. Fabbri = Bologna = Italia.
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