The Marquis Pucci was a man of style and even on the snow, an expert and talented skier (he was even a member of the Italian ski team in 1934), he did not go unnoticed. In the late 1940s, the photographer of Harper's Bazaar captured him on the slopes in the Swiss Alps. The picture of him adjusting the skis of a woman in her elegant ‘Streamliner’ suit was published in the December 1948 issue, together with an article entitled ‘An Italian Skier Designs’.
Emilio Pucci's first major contribution to fashion was the one-piece ski suit. A garment that now returns to the slopes
Later, the editor Diana Vreeland contacted the Marquis of Barsento to propose the design a collection of women's ski suits to be sold in Lord & Taylor stores in the US. In the wake of this success, Pucci launched his eponymous brand on the island of Capri, soon expanding the repertoire with swimwear and other vibrant creations.
However, the first important contribution to fashion made by Emilio Pucci was precisely the all-in-one ski suit. A garment that is now back on the ski slopes. The bond that unites Pucci with its origins on the slopes has led the brand back to St. Moritz, with a 3-day glamorous presentation of the new collaboration with Fusalp, a French brand specialized in technical ski clothing, established in 1952, almost in the same period as Pucci. Together, they have developed a ski and leisure capsule that reinterprets the Marble designs in a new range of colors that goes from multicolor and black to shades of ice blue. The Fusalp ski suit, with violet details, transposes Pucci's vision into a high-performance garment. This new design was presented with co-host Mytheresa.
10 giugno 2022
It was in Capri that Emilio Pucci opened his first boutique at La Canzone del Mare establishment in Marina Piccola. Here, he sold the practical and chic fashion that, in February 1951, made its debut in Florence at Villa Torrigiani in the First Italian High Fashion show commissioned by Giovanni Battista Giorgini.
21 marzo 2023
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The Umbrian entrepreneur receives the ‘Neiman Marcus Award’. Past recipients include celebrities and style icons such as Coco Chanel, Christian Dior, Valentino, Giorgio Armani, Miuccia Prada and Karl Lagerfeld