The luxury factories open to the general public: Les Journées Particulières LVMH are back on October 14, 15 and 16.
Visitors can tour the new factory, in Bagno a Ripoli, Florence, where Fendi works to enhance the fundamental Italian values of craftsmanship and manufacturing in a location nestling harmoniously in the hills of Tuscany, filled with natural light that floods in through the large windows, providing a welcoming and inspiring atmosphere for staff to express their art and creativity.
But the doors will also open to the incredible Palazzo Fendi in Largo Goldoni in Rome, the largest boutique of the Maison, created to embody the most emblematic canons of the brand: travertine marble, traditionally used in Roman monuments and architecture, takes center stage. The in-store fur workshop, the first in the world, is located on the back of the first floor and here visitors can admire the creators at work, while they make fine garments by hand and to order.
Incredibili indirizzi di eccellenza che il gruppo Lvmh è pronto ad aprire al grande pubblico in sette diverse regioni d’Italia
In Ferrara in Emilia Romagna, visitors can tour the Manifattura Berluti, which opened in 2015 to support the growth of the Maison and specializes in footwear and leather goods. The building’s architecture reechoes the luxury products made inside.
The natural red cedar wood used for the exteriors will develop an elegant patina over the years, just like fine leathers; the beech wood of the ceilings recalls the shoe molds; the large windows and raw concrete recreate the same delicate balance between strength and lightness that distinguishes Berluti footwear; finally, the crossed beams of the ceiling of the central hall echo the pattern of shoelaces. Again, in Rome, the historic Bvlgari boutique in Via dei Condotti, inaugurated in 1905, is the main store of the Maison par excellence, which in addition to the sales space, also houses a museum, with an area dedicated to the history of Bvlgari craftsmanship and design, and the Domus, displaying the latest creations in high jewelry.
Or what about the Belmond hotels with a guided tour of the residences and the opportunity to admire the works of art that have been installed in recent months; the Dior footwear factory in Fossò Veneto, inaugurated in 2015, home to 170 expert shoemakers who develop the designs used for the range of Dior luxury footwear. Or the headquarters of Loro Piana in the imposing building built in the nineteenth century in the historic Brera district.
These are just some of the 19 incredible locations of Italian excellence that, from 14 to 16 October from Lombardy to Sicily in seven different regions of Italy, the LVMH group will open to the general public, with some bookings already sold out for this fifth edition of Les Journées Particulières LVMH. Created by the French Group in 2011 to give the public the opportunity to discover the extraordinary reservoir of professions and savoir-faire of its Maisons, it is an unprecedented initiative that reflects the desire to share the fine craftsmanship of the brands that often precisely in Italy produce the quality designs that distinguish their unique creations.
The last edition of this magical event, in 2018, before the pandemic, attracted 180,000 people who came to discover the different activities and savoir-faire of the Arnault family group and has, for this edition too, already taken record bookings
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