28 gennaio 2023
by Ada Capitani

Gucci taps Sabato De Sarno as creative director

Sabato De Sarno has a nearly 20-year of experience in the fashion world
Sabato De Sarno has a nearly 20-year of experience in the fashion world

Kering has officially announced its new creative director for Gucci, naming Sabato De Sarno, to lead the Italian luxury house. The decision comes a little over two months after Alessandro Michele made his official exit at Gucci.

"Kering and Gucci are pleased to announce that Sabato De Sarno will assume the role of Creative Director of the House", they say in a joint statement.

De Sarno will present his first collection at Milan Women's Fashion Week in September 2023. In his new role, De Sarno will lead the House's Style Office reporting to Marco Bizzarri, Gucci's President and CEO, with the responsibility of defining and expressing the brand's creative vision in the women's, men's, leather goods, accessories, and lifestyle collections."

“I am deeply honored to take on the role as Creative Director of Gucci", says De Sarno

Sabato De Sarno, who grew up in Naples, has a nearly 20-year of experience in the fashion world. He began his career at Prada in 2005, moving on to Dolce & Gabbana, before joining Valentino in 2009, where he held positions of increasing responsibility until his appointment as Fashion Director, overseeing the men's and women's collections.

 “I am deeply honored to take on the role as Creative Director of Gucci. I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand.”

President and CEO of Gucci, Marco Bizzarri, places his faith in De Sarno, “Having worked with a number of Italy’s most renowned luxury fashion houses, he brings with him a vast and relevant experience. I am certain that through Sabato’s deep understanding and appreciation for Gucci’s unique legacy, he will lead our creative teams with a distinctive vision that will help write this exciting next chapter, reinforcing the House’s fashion authority while capitalizing on its rich heritage.” 

"One hundred and two years after Guccio Gucci opened his first store in Florence, Gucci continues to be one of the most iconic, important and influential luxury houses in the world," added François-Henri Pinault, Chairman and CEO of Kering. "With Sabato De Sarno at the creative helm, we are confident that the House will continue to influence fashion and culture through highly desirable products and collections and contribute a unique and contemporary perspective to modern luxury".


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